Trending

Trending 2014

In the next few days, the Fordham Community will have the opportunity to weigh in on the proposed designs for the new website via an online survey, so I thought it might be fun to talk about what’s hot in web design for the .edu crowd in 2014. Redesigns don’t come along every day, so…

Homepage_Wireframe_thumb

Milestone: Wireframes

Happy new year! So very pleased to report that we reached our first major milestone at the end of 2013 with the approval of the Fordham.edu homepage and subpage wireframes for desktop and mobile. What’s a Wireframe, You Ask? Think of a wireframe as a webpage schematic. It outlines the navigation system and the components…

Rumble in the Jungle

Break It Up

Ponder the following three scenarios: 1. An alum reads about the research of Fordham’s faculty member x in a reputable media source and wants to learn more about the faculty member and the project. He enters “Fordham faculty member x” into Google or into Fordham’s website search box and lands on a page with pictures…

Tweet

Fordham’s Own Twitter Stars

Inside Fordham puts the spotlight on six Fordham faculty members who are active on Twitter. Some have praise for the medium; others are cynical about the impact it’s having on communications. All agree that the only way to understand it is to engage it. Six Faculty and Why They Tweet Planning on getting your feet…

handy-dandy-content-audit-template

When Content Audits are Not a Good Idea

Content audits are a de facto part of content strategy and web redesign and one that I highly recommended (see How to Prepare). There’s no better way to plan out the roadmap to your new site than by looking back at where you’ve been. Understandably then, I was mildly scandalized by web strategist, Gerry McGovern,…

wedding-71

With This Blog, I Thee Wed

Integrating a blog or Twitter feed onto your homepage is a great way to add dynamic content to your web site, but social media is not something you rush into. Whether it’s blogging, Twitter, Facebook, Pinterest, or Instagram, once you open an account on behalf of your department or school, you’ve committed yourself to regularly…

LOTR

One Site to Rule Them All

Not so long ago, companies and institutions handled mobile web traffic by designing and maintaining two sites — a desktop version and a mobile version. Even though the mobile version was often a pared-down, text-focused version of the full site, maintaining two sites wasn’t easy, but this mostly worked because there were two standard sizes…