Break It Up

Ponder the following three scenarios: 1. An alum reads about the research of Fordham’s faculty member x in a reputable media source and wants to learn more about the faculty member and the project. He enters “Fordham faculty member x” into Google or into Fordham’s website search box and lands on a page with pictures…

Fordham’s Own Twitter Stars

Inside Fordham puts the spotlight on six Fordham faculty members who are active on Twitter. Some have praise for the medium; others are cynical about the impact it’s having on communications. All agree that the only way to understand it is to engage it. Six Faculty and Why They Tweet Planning on getting your feet…

When Content Audits are Not a Good Idea

Content audits are a de facto part of content strategy and web redesign and one that I highly recommended (see How to Prepare). There’s no better way to plan out the roadmap to your new site than by looking back at where you’ve been. Understandably then, I was mildly scandalized by web strategist, Gerry McGovern,…

With This Blog, I Thee Wed

Integrating a blog or Twitter feed onto your homepage is a great way to add dynamic content to your web site, but social media is not something you rush into. Whether it’s blogging, Twitter, Facebook, Pinterest, or Instagram, once you open an account on behalf of your department or school, you’ve committed yourself to regularly…

One Site to Rule Them All

Not so long ago, companies and institutions handled mobile web traffic by designing and maintaining two sites — a desktop version and a mobile version. Even though the mobile version was often a pared-down, text-focused version of the full site, maintaining two sites wasn’t easy, but this mostly worked because there were two standard sizes…

You Won’t Finish This Article

Wall Street Journal tech columnist, Farhad Manjoo, very cleverly and convincingly addresses the state of reading on the Web.¬†And because you won’t finish this article, I’ll just quote the last couple of paragraphs for you: “Maybe this is just our cultural lot: We live in the age of skimming. I want to finish the whole…

Building the new website for Fordham University

The Fordham University website will be undergoing a redesign in 2014 to improve its functionality, accessibility, design, and organization. Please review this website for details and information about the redesign project. If you have any questions about the redesign, please don’t hesitate to contact me. Donna Lehmann, Director of Online Communications University Marketing and Communications…