Break It Up

Ponder the following three scenarios: 1. An alum reads about the research of Fordham’s faculty member x in a reputable media source and wants to learn more about the faculty member and the project. He enters “Fordham faculty member x” into Google or into Fordham’s website search box and lands on a page with pictures…

Fordham’s Own Twitter Stars

Inside Fordham puts the spotlight on six Fordham faculty members who are active on Twitter. Some have praise for the medium; others are cynical about the impact it’s having on communications. All agree that the only way to understand it is to engage it. Six Faculty and Why They Tweet Planning on getting your feet…

When Content Audits are Not a Good Idea

Content audits are a de facto part of content strategy and web redesign and one that I highly recommended (see How to Prepare). There’s no better way to plan out the roadmap to your new site than by looking back at where you’ve been. Understandably then, I was mildly scandalized by web strategist, Gerry McGovern,…