Extreme Makeover: Information Architecture Edition

We’re at the point in our project where we’ve got everyone thinking about their information architectures which has got me thinking about good information architecture and how to convey its¬†importance, its essentiallness, its the-website’s-success-depends-upon-it-ness. Now I don’t generally use Wikipedia as a definitive source but I kind of fell in love with their definition of…

This Week in Headline Skimming

If there wasn’t enough evidence out there that people don’t read on the web, this week brings us more in the forms of a clever April Fool’s Day joke and some less-amusing research on how skimming online is affecting our ability to read in-depth offline. On April 1, NPR took a swipe at “readers” on…