You Won’t Finish This Article

Wall Street Journal tech columnist, Farhad Manjoo, very cleverly and convincingly addresses the state of reading on the Web. And because you won’t finish this article, I’ll just quote the last couple of paragraphs for you:

“Maybe this is just our cultural lot: We live in the age of skimming. I want to finish the whole thing, I really do. I wish you would, too. Really—stop quitting! But who am I kidding. I’m busy. You’re busy. There’s always something else to read, watch, play, or eat.

OK, this is where I’d come up with some clever ending. But who cares? You certainly don’t. Let’s just go with this: Kicker TK.”

You Won’t Finish This Article. Why people online don’t read to the end.

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