Can you hug a blog post? Because I would like to hug meetcontent‘s latest blog post, Introducing Your Content: Page Titles and Headings, where author Rick Allen calls titles and headings “the unsung heroes of readability and usability.”
“Readers rely on page titles and headings to navigate websites and understand what is relevant and valuable — they look to these important page elements to help define the topic, establish context and relevance, and make content meaningful.”
“For readers, a page title is the first clue about the purpose of a page. Readers rely on the title to answer, What is this page about? If it doesn’t answer this question, it doesn’t serve its primary purpose.”
Allen uses some great higher education examples that I see all the time such as “Additional Resources.” Could a page title really be any more vague?
Also keep in mind that a page title often becomes the link title that must stand alone without the company of its page content in the left-hand navigation of its parent page, in search engine results, and in the content management system you’re using.
I learned my lesson at my former school where I named every faculty listing for every degree program just “Faculty” and every curriculum just “Curriculum.” What a mess that was with 50+ pages on the website titled “Faculty” and 100+ pages titled “Curriculum.” It was a mess for the search engines. And wow, was it a mess for those of us maintaining the website when we wanted to make an edit and had to sift through all those pages to find just the right page.
Read the entire article, Introducing Your Content: Page Titles and Headings.