Assessment and Strategy
In the spring of 2012, mStoner conducted an assessment of the Fordham University website where they:
- Met and talked with 160 stakeholders including current and prospective students, alumni, administrators, faculty, and staff
- Reviewed and evaluated the current Fordham.edu website
- Assessed and analyzed a number of competitor, aspirant and peer websites
- Conducted a Web survey with key audiences which received 2,900 responses
- Reviewed survey results, reports, plans, admission collateral and other materials
- Developed recommendations to restructure and redesign Fordham.edu
The resulting document, Strategy for next.fordham.edu, is available for review on myfiles.fordham.edu. (You must login to access this document.)
mStoner attends focus groups with various on-campus groups to understand the character of Fordham and what makes Fordham distinct so that it can be conveyed on the website.
BEGINNING NOVEMBER 2013
Content Audit and Content Development
Fordham University Marketing and Communications Web team begins outreach to schools and departments to assess current Web content, determine audience needs, outline effective information architecture, and plan for any necessary content development.
OCTOBER – DECEMBER 2013
Using information collected during their 2012 assessment and the creative intake, mStoner develops a prototype of the homepage which is a functional wireframe that indicates the kinds of information that will be displayed, the relative priority of that information, and a proposed information architecture.
UMC to distribute online survey to test the functionality of the homepage.
OCTOBER – DECEMBER 2013
mStoner develops two design concepts for the homepage and a subpage.
Fordham University Marketing and Communications conducts an online survey of concepts collecting both quantitative and qualitative data about impact and preference that will inform revision.
FEBRUARY – MARCH 2014
Template Suite Development
Using the approved concept, mStoner designs additional templates.
MARCH – APRIL 2014
Web developers transform the designers’ concepts and templates into web documents using HTML and CSS.
APRIL – MAY 2014
Fordham IT implements the HTMLed templates into Jadu, the new content management system.
BEGINNING JUNE 2014
Fordham University Marketing and Communications and Fordham IT begin migrating content into the new Jadu templates. All schools and departments will be migrated according to a schedule to be determined.
BEGINNING SEPTEMBER 2014
A small group made up of web communicators from the various schools and divisions, the University Marketing and Communications web team, and some freelance content specialists will begin build of the new site in Jadu. A build schedule will be made available late August so department and division heads can be prepared to review.
Rollout of the New Fordham.edu
The new website with approximately 3,000 pages of content will be made available to the Fordham community with the site’s public launch to follow in a couple of weeks. Migration will continue on a rolling basis throughout the remaining academic year.
Early-adopter CMS training
A small group of on-campus early adopters will be trained using Jadu to help us prepare our training curriculum and materials. Priority will be given to areas with content to update during the month of December and into early January.
General CMS Training Begins
We will begin offering weekly Jadu training for campus web editors, along with other training in web communications best practices.