Trending 2014

In the next few days, the Fordham Community will have the opportunity to weigh in on the proposed designs for the new website via an online survey, so I thought it might be fun to talk about what’s hot in web design for the .edu crowd in 2014. Redesigns don’t come along every day, so…

Break It Up

Ponder the following three scenarios: 1. An alum reads about the research of Fordham’s faculty member x in a reputable media source and wants to learn more about the faculty member and the project. He enters “Fordham faculty member x” into Google or into Fordham’s website search box and lands on a page with pictures…

When Content Audits are Not a Good Idea

Content audits are a de facto part of content strategy and web redesign and one that I highly recommended (see How to Prepare). There’s no better way to plan out the roadmap to your new site than by looking back at where you’ve been. Understandably then, I was mildly scandalized by web strategist, Gerry McGovern,…

One Site to Rule Them All

Not so long ago, companies and institutions handled mobile web traffic by designing and maintaining two sites — a desktop version and a mobile version. Even though the mobile version was often a pared-down, text-focused version of the full site, maintaining two sites wasn’t easy, but this mostly worked because there were two standard sizes…

You Won’t Finish This Article

Wall Street Journal tech columnist, Farhad Manjoo, very cleverly and convincingly addresses the state of reading on the Web.¬†And because you won’t finish this article, I’ll just quote the last couple of paragraphs for you: “Maybe this is just our cultural lot: We live in the age of skimming. I want to finish the whole…